Being healthy is fun — that’s the lesson UnitedHealthcare delivered to nearly 150 children in Dallas this week.
Boys & Girls Clubs of Greater Dallas were among the first kids in the nation to receive Hasbro’s limited-release NERF ENERGY Game Kit. Each kit, donated by UnitedHealthcare, includes an activity tracker, soccer ball and mobile game to get kids moving.
As children participate in physical activity, they earn “energy points” that are tracked by the wearable activity band. These points turn into screen time to play a coinciding game on a smartphone or tablet. This is all part of a national initiative by UnitedHealthcare to encourage young people to be more active through “exergaming,” and as a result, help to curb the childhood obesity health crisis. In Texas, 19 percent of children are considered obese.
Throughout 2017, UnitedHealthcare will donate 10,000 NERF ENERGY Game Kits to schools and community organizations across the U.S.