How is UnitedHealthcare involved with the Houston Livestock Show and Rodeo?
Could it be that the rodeo’s steer wrestlers and bull riders have connected with UnitedHealthcare because they found their “way in” to the Houston healthcare system? Just imagine this new chapter in UnitedHealthcare’s hilarious “way in” campaign:
A weathered cowboy gets bounced by a boisterous bull at the rodeo, finds his “way in” to the local healthcare system, and turns to UnitedHealthcare to help him navigate the process of repairing his bruised buttocks.
While UnitedHealthcare certainly may be helping banged up bull riders navigate the complex healthcare system, the connection with the Houston Livestock Show and Rodeo is much deeper.
In fact, UnitedHealthcare has sponsored the massive rodeo for a decade now, helping to provide scholarships for aspiring students who are more focused on mastering biology than bull-riding.
UnitedHealthcare supports the Houston Livestock Show and Rodeo’s Opportunity Scholarship Program, which provides $18,000 awards over four years to students who are in the top half of their class. Congratulations to this year’s UnitedHealthcare Opportunity Scholarship winner, Leslie Hernandez, who recently graduated from Milby High School in the Houston Independent School District and is preparing to attend Texas A&M University!
Support of scholarships through the Houston Livestock Show and Rodeo is one more example of how UnitedHealthcare finds its “way in” to the communities it serves and seeks to help provide a healthier life for so many Texans.