Browse Category

Statewide

UnitedHealthcare joins Hunger Free Texans in effort to foster healthy communities

In the midst of unbridled economic growth and opportunities across the great state of Texas, there are still people who go hungry in 2015.

As difficult as it may be to stomach, a staggering one in five Texas households – 18.4 percent – experience food insecurity, according to the U.S. Department of Agriculture, making it the second highest state in terms of the number of food insecure households. Food insecurity means that a household does not have consistent access to adequate food, due to their limited financial means, transportation or other resources.

UnitedHealthcare Texas recently joined hands with Hunger Free Texans in an effort to address this problem, sponsoring the organization’s annual conference in Houston in April.

Hunger Free Texans is a nonprofit health and wellness organization whose mission is keeping members of the public well by reducing hunger and increasing health and nutrition in Texas through collective impact and education. The organization provides free educational conferences for nonprofits, public sector organizations and others on topics, providing knowledge from experts in the areas of food, nutrition, health/wellness and healthy communities.

“Everything stems from food and diet,” noted Hunger Free Texans President Aaron Herrera during an interview with KPRC television in Houston.

Since convening its first conference just three years ago, Hunger Free Texans has equipped more than 1,300 organizations around Texas with the knowledge they need to address the state’s hunger problem.

In April, more than 150 leaders from food, nutrition, health and wellness organizations across the state participated in a number of breakout educational sessions, including:

  • Using healthy food to manage heart disease and chronic illnesses
  • Nutrition for people working with children and families
  • Healthy foods in schools
  • Managing the diets of senior citizens
  • Eating organic
  • Food’s role in stress reduction.

Though the Hunger Free Texans was initially focused on food access, it has since expanded its focus to include nutrition and health – areas that are of particular interest to UnitedHealthcare, whose mission is helping people live healthier lives and helping make the health system work better for everyone.

To learn more about Hunger Free Texans, visit www.hungerfreetexans.org.

UnitedHealthcare uses humor as hook in new ad campaign

UHC TV Ads

“I came in too hot” is one of the many “ways in” to the healthcare system, and UnitedHealthcare’s creative team has taken a fresh approach to educating the public about navigating the complex system – whether they are there because of illness, injuries or inexplicable accidents.

With the release this spring of a series of television, Internet, radio and print ads, UnitedHealthcare is using humor as an effective hook to educate people about their healthcare options and to show that the health insurer understands how challenging the healthcare system can be.

The laugh-out-loud TV spots take a humorous look at official medical codes and definitions to illustrate just how a person might enter the healthcare system through “Activity Involving Dancing and Other Rhythmic Movements,” “Accidental Fall Into Storm Drain or Manhole” or “Other Accidental Fall from One Level to Another.”

Likewise, the accompanying print ads use a series of entertaining and cringe-worthy photos to illustrate how one might be afflicted with conditions like, “Foreign Body Accidentally Entering Other Orifice,” “Activities Involving Frisbee” or “Retained Wood Fragments,” among others.

“We know this industry is incredibly complex,” said Andrew Mackenzie, chief marketing officer of UnitedHealthcare’s commercial and Medicaid business, in an interview with AdAge. “We know consumers are frustrated. If we can demonstrate that … we can connect with them.”

Which ad is your favorite?

More info at www.uhc.com/waysin.

 

Jason Witten’s Score Foundation & UHC bring Play.Move.SCORE Youth Program to Oak Cliff

Jason Witten Foundation

Dallas Cowboys All-Pro tight end Jason Witten and his SCORE Foundation have teamed up again with UnitedHealthcare to fight childhood obesity and encourage healthy lifestyles in North Texas – this time at the Oak Cliff Boys & Girls Club. The kids got to enjoy a celebratory lunch with one of the Cowboys’ most beloved players.

The program partners unveiled a newly-remodeled teen activity room at the Oak Cliff Boys & Girls Club in February, which will house the Play.Move.SCORE. youth health and fitness program. The teen room received a full makeover, including new paint, furniture, flooring and blinds. The room is also equipped with a new sound and Xbox Connect gaming system to encourage the teens to have fun and get moving.

“UnitedHealthcare is grateful for the opportunity to work with Jason Witten, the SCORE Foundation and the Oak Cliff Boys & Girls Club to makeover the teen room and enhance Club facilities,” said Tom Quirk, CEO, UnitedHealthcare of Texas. “We hope club members will be inspired to take charge of their health and well-being and learn that being fit can be fun.”

Jason Witten’s SCORE Foundation and UnitedHealthcare launched the Play.Move.SCORE. program in 2010. Since that time, the partners have donated a virtual personal training computer system, exercise and sports equipment and Healthy Edge® Plus, a software program that tracks kids’ weight, body fat and body mass index (BMI) using wireless scales. Boys & Girls Club members have participated in Fitness Games and a Top Chef Healthy Snack competition, as well as a curriculum that teaches them how to make healthy choices each day.

The SCORE Foundation and UnitedHealthcare also sponsor Blessings in a Backpack, a weekly program that provides health snacks for the weekend.

“I am thrilled to continue this partnership with UnitedHealthcare to keep kids healthy in the Metroplex,” Witten said. “Staying active and developing healthy habits is important for teens and the new activity room offers fun and creative ways to help keep them active and energetic all year long.”